Unlocking Revenue Streams: How X’s New Revenue Sharing Model Benefits Creators

Today morning, when I woke up and logged into my computer, I saw a lot of people sharing screenshots of their revenue they generated from, they received from Twitter.

This is the revenue they generated, not by sharing sponsored content, not affiliate commissions either. This is the revenue they generated by simply posting content on Twitter now known as X

This phenomenon has uncanny parallels with the YouTube content creator model. Elon Musk’s post about matching YouTube earnings on X (formerly Twitter) to those on YouTube seemed like a distant echo.

However, mere weeks later, these echoes transformed into a chorus as users across the platform began sharing their Twitter-generated revenue.

Though not on par with YouTube’s RPM (Revenue Per Mille), these earnings, often in the three to four-digit range, presented a promising alternative compared to the meager returns on other platforms such as Facebook and Instagram.

How are X users turning posts into tangible income?

Delving into the Twitterverse, you may come across strategically placed ads within your timeline.

These ads, while reaping profits for Twitter, also spill over into threaded discussions between a series of tweets.

If the ad is relevant with the thread’s content, Twitter shares a portion of the ad revenue with the thread’s creator.

At present, this is the primary revenue stream for X users, hinting at a potentially expansive future revenue possibilities.

X is sharing revenue from Ads appearing in the post thread of the Creator.

But we think X soon will be introducing additional revenue streams. These could include pre-roll ads embedded within video content or even a designated video hub catering to content creators.

Twitter has also ventured into the subscription model for creators, providing another avenue for monetization.

What is the eligibility to get earn from Ads on X?

Gaining access to these opportunities has prerequisites. To participate in Twitter’s revenue sharing program, a user needs a minimum of 15 million impressions in the last 90 days and 500 followers.

Additionally, a “blue subscription” – is mandatory for eligibility.

What should be the plan of action for creators of other platforms?

For content creators who already wield influence on platforms like YouTube and Instagram, it’s time to expand your horizons to include X in your distribution strategy.

The prospect of augmenting your earnings without creating entirely separate content is enticing. By repurposing your existing content or making slight adjustments to tailor it for the X’s audience, you can cast a wider net.

For instance, if you create 90-second videos on Instagram, these can be effortlessly transformed into transcribed texts using AI tools like Whisper, and then turned into Threads using Typefully.

Remember, experimentation is key.

The allure of a three-digit revenue stream might not compare to the towering success stories of YouTube, yet it’s a step toward transforming X into a legitimate income generator.

So, whether you’re a blogger, educator, or humorist, this is your guide to embarking on a fresh journey into the world of X content creation. The platform’s metamorphosis into a dynamic revenue source is an exciting prospect that warrants exploration.


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